The value of water is often overlooked and taken for granted due to its abundance. Although water makes up 70% of our planet, only 2.5% of this is fresh water, and of this scarce supply, less than 1% is freely available in non-glacial forms. The demand for water grows in parallel to the competition for access to clean potable water. Meanwhile, failing infrastructures, combined with a continuous increase in our global population and decreasing supply of groundwater, are driving up the costs of water. Consequently, water pricing for both the industrial and residential sectors are on the rise and as a result, our sustainability hangs in the balance.